These days, so many of the bloggers I discover online are anything but hobbyists. They love papercracting, to be sure. And each and every one seems like a truly friendly, lovely person. Talented, without a doubt. But their blogs are crammed with ads, not only in the sidebars, but within the posts. That's because they are, in essence, employed by a variety of companies to promote their products or online stores. These wonderful people are not like me. They are professional bloggers. Proggers, if you will.
I'm just jealous, you say? You'd be right. But only to a point.
I appreciate the proggers, truly I do. They do beautiful work and I get lots of ideas and inspiration from their blog posts (and their Instagram feeds, and their YouTube videos). But everything has become so commercialized. At the end of every post is an equally long section with links to each and every product used to make the card, often links to not one but two shops where these products are available. Naturally, they use quite a number of different items to make just one card design.
A friend recently admired a card she saw on a progger's blog. Just for the heck of it, she added up the cost of every item listed. Ready for some sticker shock? $200!! Now, those of us who paper craft probably already have the basics, like adhesive and a paper trimmer. But still!
The videos are especially insidious. You hear the progger's voice (am I the only one in love with Jule Ebersole's chuckle? I think not), sometimes you see their faces, too. You get to watch them create something wonderful, and learn tips and tricks you might not have thought of yourself. Of course, the video descriptions are also jam-packed with links to buy the products used. It's all made so easy! And if this lovely, talented, creative gal - this friend (!) of mine - tells me she can't do without her $25 gadget to round the corners on her cardstock, wow then I'd better click on over and get one! Some of the videos are straight up product reviews, little or no no crafting involved. It's like willingly watching a 20 minute commercial!
Okay, I know this is a long rant. Luckily I don't do them often. But the truth is, I miss the real bloggers, amateurs like me who just like to make things and share them with others, with no financial gain involved. If you've followed me for a while, you know that most of the time I am using products so old they haven't been available for more than 5 years. If I include the name of the company that makes something I've used, it's because if I were reading the post I might want to know how I could find the same thing. But no one pays me to do it, or gives me free product in exchange.
So where have all the regular bloggers gone?